Hello, there!

 

By now, I hope you've figured out that I'm a passionate graphic designer, marketer, and strategist. If you've just stumbled across this page from the World Wide Web and have no idea who I am—let me be the first to welcome you! I'm Amanda Polnicki, and these are my qualifications as a marketing and design manager, graphic designer, illustrator, and digital strategist.

Feel free to scroll through this page for an in-depth review of my specialties, or use the button below to download a formal copy of my resume, general cover letter, and PDF portfolio.

DOWNLOAD MY CV

EXPERIENCE

Graphic Designer | Cardio Partners | 1 Year

Conceptualizing, developing, and designing innovative digital and print collateral for our four brands. Rebranding fliers, sell sheets, e-books, infographics, and website designs to match new brand guidelines. Designing web banners and emails on a monthly basis to promote sales. Leading and managing photoshoots to generate proprietary imagery and footage. Creating proprietary illustrations for our Heartsmart brand in order to further humanize the emergency preparedness industry. Overseeing our freelance graphic designer and providing design direction where necessary to efficiently complete overflow projects.

Design & Marketing Manager, Marketing Coordinator | Didriks & Local Root | 1.5 Years

Overseeing and managing all advertising, marketing, and design. Managing social media accounts and providing direction for advertising initiatives and strategies. Conceptualizing, strategizing, and designing monthly promotion print and digital materials. Developing blog strategies, creating briefs, and delegating work to interns for execution. Hosting weekly deliverable check-ins for progress updates and training sessions. Updating website homepage and landing pages using HTML & CSS. Designing promotional emails and creating audience segments for high open, click, and conversion rates resulting in high AOV purchases.

Freelancer & Founder of Idea Bloom | 7 years

Create logos, branding, digital content, and print collateral for a variety of corporate and small businesses including the Greater Boston Stage Company, Stoneham Chamber of Commerce, and Salem Literary Festival.

20+

FREELANCE CLIENTS

30+

CORPORATE BRANDS WORKED WITH

2,500+

DESIGN PROJECTS

100%

COMMITMENT TO WHAT I CREATE EVERYDAY

EDUCATION

Associate of Science
AS Graphic Design Integrated Media

Developed design skills through utilization of, but not limited to, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Google AdWords, and various other design/marketing/advertising programs. Projects were diverse, including personal, public, corporate, and client-based design.

Social Media Marketing Certificate

Our support team is here to ensure that things run smoothly, so you can focus elsewhere. 

26 Credits Towards BS Environmental Engineering

Developed skills in Mathematics, Computer Sciences, Engineering, Physical Sciences using programs such as AutoCAD, SolidWorks, Excel, etc.

Skills

To view my entire repertoire of skills & specialties, connect with me via LinkedIn.

Experienced in All Apps Across the Adobe Creative Cloud

Including, but not limited to, Adobe Creative Cloud, Adobe Illustrator, Dimension, InDesign, Portfolio, Spark, Photoshop, Animate, Premiere Pro, Acrobat, Dreamweaver, etc. 

Highly Skilled at Copywriting, Blogging, & Content Creation

Adaptable to copywriting for various industries such as cleaning services, retail, banking & credit unions, agencies, health & disabilities, and many more.

Fluent in Managing Website Content & Navigating the Backend of Various E-commerce & Web Platforms

Highly skilled at content migration, database import, website content management. Familiar with utilizing website and e-commerce platforms such as Wordpress, Squarespace, Netsuite, & more.

Comfortable With a Variety of CRM's & Social Media Management Tools/Platforms

Very comfortable using platforms like Hootsuite, Hubspot, Later, and Netsuite.
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